In 2016, my world changed, as I was thrown into an international spotlight after creating the globally viral Nasty Woman T-shirt. While going viral is often a seemingly random experience, for me, it was the culmination of a decade of work. For the past 10+ years, my professional experience has centered around integrated marketing and strategy and has taken me from teaching at the School of the Art Institute of Chicago to curating art exhibitions and publicly speaking about the intersections of culture and brand marketing in media outlets like Vice and Allure. After the success of the Nasty Woman T-shirt, I developed and built the brand Shrill Society to create data-driven products, content, and experiences for an international audience. I grew Shrill Society by developing media relationships and by working with global brands, like Red Bull and Penguin Random House. Through my communications strategy, Shrill Society generated over 7 figures and over 150 positive press pieces in less than two years.

My expertise and passion is in creative direction and production, storytelling, creating content for a variety of mediums, integrated marketing, human-centered design, visual and material culture, business development, and social impact. I love building timely and innovative content and products that span mediums from digital, to physical products, to activations. My work is more often that not comedic, because I typically find the humor in just about everything. Previous to Shrill Society, I developed the creative direction and communications planning for the regional contemporary arts organization, Pelican Bomb, and did my graduate work on the impact Twilight audiences had on the Pacific Northwest’s economy and culture. My approach has always been to think conceptually, but to develop and execute in a clear and thoughtful way, while providing exemplary leadership for my team.

Colleagues, clients, brands, publishers, friends and more will tell you that I’m very good at:

Expertise in pop culture and media

You might think such a busy person wouldn’t have the time or mental capacity to absorb just about every single piece of pop culture, but here I am.  

Creative Generalist

Concept to creation to implementation to marketing, I’ve done it all.

Team Leadership

I love working with others and nurturing a fun, energetic team.

Consumer-driven research and insights

I really do love data analysis.

Success in creating unique branded and co-branded objects, content, and activations

I’ve worked with global clients like Red Bull, Ellevest, and Maker’s Mark on digital content, products, and activations.

Media and brand relations

Successfully getting placement in a variety of outlets to drive project awareness.

Management from concept to execution of content, products, and media

I’ve managed multiple $100k budgets simultaneously.

Cross-disciplinary project creation using diverse methodologies

I like creating fun content that speaks to timely pop culture moments.

Trend forecasting

Always a few steps ahead.

Experience conducting original qualitative and quantitative research

I can develop and implement research practices and am also comfortable working with existing research from Neilson and other research organizations.

Brand positioning and storytelling

I’ve build two well-loved brands from the ground up.

Ability to generate and drive brand loyalty

I’m comfortable in translating brand messaging and goals across a spectrum of mediums to audiences.

Stay in touch

Email me!

Follow me on Instagram

Connect on Linkedin